The graphic arts industry has changed over the years from one of hand skills to one of rapidly advancing computer technology and skills. Almost all graphics are created on computers today, with even the remaining hand-created art being converted to digital form before it is printed.

Well-produced sales and collateral materials make your product, service or artwork look better and generate more response for you. I focus in on your project closely, and the work is done faster and more accurately the first time. With the high costs of offset printing your project, an error can be a much more serious mistake is than just the need to redo the work.

There are many reasons to hire a graphics professional to produce your print media. Here are just seven reasons to hire me for that project you've been considering.

• Over 15 years experience as a computer graphic production artist
• Expert knowledge of Quark Xpress and the Adobe Creative Suite, as well as various other graphics programs
• Print production experience from one color to many colors, paper to fabric
• Trapping, ink gain adjustments, image adjustments and other specialized skills
• Wide variety of project experience, including stationery, brochures, catalogs, CD cover art, data sheets, display signs, trade show and large-scale banner graphics
• Strong proofreading skills
• Crossover photography skills that help improve your image quality

I've worked with numerous great design agencies in Santa Cruz and the Silicon Valley in the last 15 years, as well as local companies. Agencies include McDill Associates, CKS Partners, Envision Media, Simon Design, Prism Photographics and Metro Typography. Companies include Network Associates, IBM, Apple, Xerox, RockShox, Bell Sports, NHS, Santa Cruz Bicycles, Live365.com, Santa Cruz Industries, Sandy Shore Productions and Montbell.

My experience with the industry and the tools means that I can get the work done faster and at lower overall cost, too. Contact me today to discuss what I can do for your company's bottom line.